Case Study: Kegel Men Strengthens Its Global Reach with Scalable Growth in Pelvic Health

Working with the Spinx team has been a great experience — they’re highly responsive and closely monitor our campaigns. The results have been exactly at the level we aimed for, and thanks to their support, we’ve successfully added a new platform for our app. We’re also seeing high-quality traffic, and the CPA-based model is a big plus, as it eliminates any risk of wasted spend.

-Damla Yildirim

CMO at MoovBuddy

Overview

Kegel Men — a leading men’s pelvic health app available on iOS and Android — empowers users to improve their well-being through guided exercises and science-backed programs. Already well-established in select international markets, the brand sought to expand its footprint in the United States and position itself as the go-to platform for men’s pelvic health.

Partnering with Spinx.io, Kegel Men set out to strengthen its competitive edge, scale high-quality user acquisition, and drive consistent subscription growth across key global regions.

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Challenge

Kegel Men’s product had already demonstrated strong performance in several international markets. However, the next milestone was clear — establish dominance in the U.S. market and progressively expand into high-value European regions.

The challenge centered on identifying and scaling top-performing audiences efficiently while maintaining subscription quality and ensuring sustainable ROI as budgets and volume increased.

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Strategy

The Spinx.io performance team developed a data-driven and scalable acquisition framework that focused on both quality and growth.

Key actions included:

• Data-led audience segmentation to identify high-intent health and wellness users in the U.S.
• Creative optimization and placement testing to improve engagement across platforms.
• Performance-based budget scaling, allowing for steady growth tied to results.
• Localized optimization to prepare for new European markets.

The campaigns launched in July, with gradual scaling through September. As performance improved, payout terms in the U.S. were increased — further fueling sustainable growth and higher subscription volumes.

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Results

The campaigns achieved a strong upward trajectory throughout the quarter:

• Progressive scaling: Monthly investment nearly tripled from launch through September, reflecting strong performance confidence and ROI.
• Subscription growth: U.S. subscriptions rose significantly across both iOS and Android, reaching record highs by the end of Q3.
• Optimized payout performance: A mid-September payout adjustment enhanced partner alignment and long-term scalability.
• European expansion: Following U.S. success, new campaigns launched in Germany, France, and Italy, showing early signs of strong engagement and conversion potential.

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Conclusion

Through precise audience targeting, optimized creative testing, and performance-based scaling, Kegel Men successfully transitioned from a solid performer in select markets to a globally competitive brand in men’s pelvic health.

The collaboration with Spinx.io delivered sustainable subscription growth, high-quality user acquisition, and a scalable framework for continued expansion into new geos — setting a strong foundation for the next phase of global growth.