We at Casumo are very happy with the scale and quality of results SpinX has delivered since the start of our cooperation. Their ability to provide consistent, high-quality supply services has significantly contributed to our growth and player engagement. We recommend SpinX for their reliability, efficiency, and strong partnership approach.
-Miloš Tomić, Growth App Lead at Casumo
Details
- Sources Used: Internal Supply and Direct Inventory
- MMP: SpinX Channel in Appsflyer
- Markets: United Kingdom
- Case study period: February 2025
Background:
Casumo Casino & Sports Betting is a well-established online gaming platform that offers a seamless mobile-first experience for both casino gaming and sports betting enthusiasts. Operating in the regulated UK market, Casumo is recognized for its engaging user experience, innovative promotions, and strong commitment to responsible gaming.
With a focus on providing a highly interactive and rewarding gaming environment, Casumo differentiates itself through its intuitive app design, diverse game offerings, and dynamic betting features. Given the competitive nature of the UK online betting space, Casumo aimed to further strengthen its market position by increasing user acquisition and boosting engagement among high-quality players.
Goal/Objective: Acquiring High-Value Depositors and Expanding Casumo’s User Base in the UK
Casumo partnered with our UA team by granting Appsflyer permission to the SpinX channel, with the main objective of acquiring high-value depositors while increasing brand presence in the highly competitive UK market.
SpinX focused on not just increasing app installs, but acquiring users who would engage long-term and actively deposit. The goal was to optimize user acquisition by lowering the cost per acquisition (CPA) and improving conversion rates while ensuring compliance with UK gaming regulations.
To achieve this, we structured a performance-driven campaign where bidding was based on each newly acquired active depositing user in the UK, with no costs tied to installs, sign-ups, or redeposits.
Challenges: Navigating Evolving User Behavior and Engagement Trends
The UK online gaming and betting industry is constantly evolving, with shifting user behaviors and preferences driven by emerging trends, technological advancements, and regulatory changes. Casumo needed to adapt to these dynamics by identifying and targeting users most likely to engage long-term.
Additionally, user acquisition strategies that once proved effective were becoming less reliable due to changing privacy policies, increased competition for digital ad space, and the rise of alternative entertainment options. Casumo had to refine its approach to not only acquire new users but also sustain engagement and maximize player lifetime value in a rapidly changing market.
Approach :
To overcome these challenges, SpinX implemented a targeted User Acquisition strategy focused on acquiring users most likely to deposit within the Casumo platform. This was achieved through:
- Audience Segmentation & Targeting: Utilizing data analytics to identify key customer profiles such as sports bettors, casino enthusiasts, and high-frequency players.
- Strategic Partnerships: Leveraging our direct inventory and internal supply to connect with high-intent users via premium gaming and entertainment apps.
- Cross-Platform Promotions: Expanding Casumo’s brand visibility through a diversified ad placement strategy across multiple digital channels.
- DSP Integration: Utilizing our demand-side platform (DSP) to access a network of over 1,000 app developers and 20 SSPs, ensuring broad yet precise user acquisition reach.
Advanced Analytics & Optimization:
Continuous optimization played a crucial role in improving Casumo’s campaign performance. Through ongoing collaboration with media partners, we enhanced scalability while ensuring high operational efficiency.
- Fraud Prevention: We deployed our proprietary ad fraud detection and prevention measures to safeguard Casumo’s ad spend, ensuring high-quality acquisitions and eliminating invalid traffic.
- Real-Time Performance Tracking: By leveraging data-driven insights, we continuously adjusted targeting and bidding strategies to maximize ROI and reduce CPA.
- Scalability & Expansion: By integrating additional PIDs and optimizing campaign settings, we enabled Casumo to scale efficiently while maintaining strong user engagement.
Results :
- 21.5K Free User Acquisition and Cross Platform Installs
- 136 Free Registrations
- 92 New Active Depositing Customers
- USD 392K Gross Revenue for Casumo in UK
